Introducing Email Marketing: The Most Powerful Tool in Your Digital Marketing Arsenal
Are you looking to maximize your digital marketing efforts? If so, you?ve likely heard of email marketing. Email marketing is still one of the most effective marketing tools available, allowing you to reach and engage with (potential) customers.
Every day, billions of emails are sent all across the world. According to Statista, over 306 billion(!!) emails were sent each day in 2020 and this number is projected to grow to over 347 billion in 2023. Can you imagine? That?s a lot of emails! The good news is that email marketing is also a very inexpensive and low cost way to engage with leads and customers. According to Statista, global email marketing revenue is projected to reach a stunning $31.3 billion in 2023. So if you?re looking for a way to make the most out of your email marketing campaigns, now is the time to get started. With the right strategies in place, you?ll be able to build relationships with your customers and generate more sales and revenue.
In this blog post, we?ll talk about the five proven strategies for email marketing, so you can get the best open rate and drive the most clicks from your email campaigns.
Clear and compelling subject line
First, it?s important to create an eye-catching subject line. This is the first thing that people will see when they open their inbox, and it?s your chance to make a great first impression. Make sure that your subject line is having the 3C's. That means: Catchy, Clear and Compelling, so people know what?s in store when they open your email. For example, if you?re announcing a new service or product, you could use a subject line like ?Don?t Miss Out On This !?
Personalize your emails
Be aware that you need to personalize your emails. People are more likely to open emails that are addressed to them specifically, so make sure that you include the recipient?s name in the subject line and body of the email. You can also customize your emails to include other details, such as their location or any past purchases they?ve made.
Probably you have gotten many personalized emails too? Maybe you remember these examples:
"This is your last chance to join Name!"
"Oh no Name, are you really going to miss out?"
Be specific and clear
Third, make sure your email body is concise and to the point. People don?t have time to read long emails, so make sure that you get to the point quickly and clearly. It?s also important to include a call-to-action - often shortened as CTA - at the end of your email, so people know what to do next.
Choose your days wisely
It might seem ridiculous, but make sure that you?re sending your emails on the right days. Research has shown that people are more likely to open emails that are sent on Tuesday, Wednesday, and Thursday. Additionally, it?s important to avoid sending emails on Mondays and Fridays, as these days get much lower open rates. If you send emails to people in different timezones, you might want to consider an email service provider that supports sending on the best times, based on timezone of the receiver. Which also brings me to the next point.
Save time - Automate it
You could consider using an email automation platform. Email automation platforms make it easy to send emails to large numbers of people without having to manually type out each email. You can also set up automated emails to be sent out on specific dates, making it easier to stay on top of your email marketing efforts. Also, automation makes you more productive. You can craft multiple emails in one run, maybe once a month. And by using the automation, you can plan the email to be sent on the date and time you want it. So now you save both time and be more productive. Cool, right?
Test - analyze - repeat
Finally, make sure you're testing different elements of your email, such as the subject line, design, different copy and call-to-action. Because this can help you to improve the performance of your email campaigns. You can run a so called A/B test, where you test one version of your mail to a part of your list. And then test a variation of the email, with the other part of the list. Then analyze the data and use it to make informed decisions about what works and what doesn't. You can take these useful insights for future email campaigns.
Bonus
Some other things to keep in mind to increase open rates:
- Segment your email list. Segmenting your email list allows you to send targeted messages to specific groups of people. This can help to improve engagement and increase the chances of your email being opened.
- From address: Use a recognizable sender name and email address (domain) so that your emails are more likely to be opened
- Send test emails: Send yourself a test version of the email, to see if everthing works fine both on desktop and mobile.
- Keep it short: People are often busy and prefer shorter emails. If you're email is too long, they might dwell off and not take action.
To increase click-through rates:
- Make your call-to-action clear and prominent: Use action-oriented language and make the button or link easy to find.
- Add urgency or scarcity: If you create a sense of urgency, people are encouraged to take action.
- Repeat call-to-action and embed link: If you embed the link multiple times on specific paragraphs in the mail, the chance of people clicking it, increases. Also you can add an extra CTA button half way the email. If people don't read your full email, they still see your CTA.
By following these tips, you can improve your open and click-through rates and get more out of your email marketing campaigns. Remember to always test, analyze and optimize your campaigns to see the best results.
By following these five tips, you?ll be well on your way to creating successful email marketing campaigns. From crafting eye-catching subject lines to automating your emails, these tips will help you get the best open rate and drive the most clicks. So, what are you waiting for? Start creating emails and watch your digital marketing efforts pay off...